By Upsocl
enero 7, 2021

Which do you prefer, these models or the ones with ´perfect´ bodies and blue eyes?

Women aren’t the only victims of a cruel market based on beauty stereotypes, men are also affected by the industry that only puts what they consider to be “perfect” bodies on magazine covers or in ad campaigns

With the clear aim of positioning themselves as a more inclusive brand, Surge opted for a risky avant-grade strategy and chose 11 very ordinary men to be their company’s image.

Surge

The British underwear brand had men of all ages, shapes and sizes strip down to their boxers for a photoshoot. It makes a change from the muscly, blue-eyed men who are usually chosen to model this type of clothing.

“Men with muscles, skinny guys, larger guys… we want them all to feel sexy and confident when wearing our brand,  .

–Austin Armacost, Surge’s Brand director, told the Daily Mail

Surge

Analysis carried out by the Surge team led them to the conclusion that while the female fashion industry has shown some progress in terms of inclusion and trying to break the mold, the male industry has lagged far behind.

Every single person is beautiful and this needs to be celebrated more. There is a lot of talk of female high street brands using plus size models but where are the men? We want to add towards overcoming an unattainable beauty standard and display an accurate representation of the ‘Every day man“.

–Austin Armacost, Surge’s Brand director, told the Daily Mail

Surge

Austin himself also took off his clothes to support his company’s campaign, although in reality, he doesn’t have much to envy many models in the industry: 

Surge

Here are the rest of the models:

Surge

Surge

Surge

Surge

Surge

Surge

Surge

Surge

It’s an excellent initiative that hopefully other brands will adopt, so that our society can become every more inclusive. Women have already taken very important steps in this direction, now it’s up to men to follow their lead.

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