Noah Alef is only 22 years old, but he has clear goals: to give the indigenous community visibility in the fashion industry and to raise money to give his mother, originally from Brazil, a dignified home.
In recent years, inclusion has become almost a fundamental element in all different fields of work worldwide. A vivid example of this is Noah Alef, who despite being of indigenous origin, managed to consolidate himself in the world of international modeling, breaking stereotypes.

Instagram: @noahalef
Noah Alef is 22 years old, but since he was a child, he knew what it was like to work to be able to support himself. The young man, originally from Brazil, started earning his money when a supermarket chain employed him as a packer in one of its branches.
Yet, that wasn’t enough. Since the money wasn’t coming in, Alef had to look for a second job. He also became an assistant to a local painter.

Instagram: @noahalef
Still, despite having two jobs, it wasn’t what Noah had hoped for in his life. One of the young man’s greatest desires was to become a catwalk model, but he thought he would never make it. The reason? He’s from Pataxó, a small indigenous community in Bahia, a sector of Brazil.
The young man was well aware that, since he was indigenous, he didn’t fit the classic stereotype of the European model. Even so, he decided to try his luck in his social media to try to become an influencer and make himself known in the media.
Fortunately, thanks to Noah’s effort and perseverance, in a few months his social media accounts began to rise like wildfire. On TikTok, he already has more than 1.7 million followers, and on Instagram, 290,000 users are delighted by the boy every day.

Instagram: @noahalef
Noah Alef’s strategy hit the nail on the head. Today the man became a catwalk model, like he always wanted to be. Armani, the renowned Italian clothing brand, just hired him to take part in their latest runway show in the city of Milan, where Fashion Week is currently being held.
“Every day I think about what I’ve been through to get here. How long did it take me to get here? I am very happy for my perseverance and always putting faith in this dream (…) I want indigenous beauty to be more valued! The goal is to give visibility to my people through fashion and to draw attention to the many problems we face”.
Noah Alef to Terra.

Instagram: @noahalef
Today, Noah has two clear goals. First, to continue modeling to give the indigenous community a space in the fashion industry. The second is more personal: To raise money with every runway job he gets so he can buy a house for his mother. He is grateful.