Rachel Langford spent her entire pregnancy seeing the same number over and over. On clocks, tickets, screens: always 7 and 11.

On July 11, 2019, in St. Louis, Missouri, their daughter J’Aime Brown was born at 7:11 at night. She weighed exactly 7 pounds and 11 ounces. Four coincidences involving the same number, on the same day that 7-Eleven celebrates its most famous date: 7-Eleven Day.

The father, Johntez Brown, quickly nicknamed her ‘lady lucky’ on Facebook. The chain of stores learned about the story and decided that the baby’s luck deserved more than attention: it promised 7.111 dollars for her college fund, in addition to diapers and newborn clothes. Langford, who was already the mother of a 6-year-old boy, said she was completely shocked when she learned about the gesture.

