Deportivo Municipal ran out of money. It was relegated to the Copa Perú, the major sponsors vanished and the Peruvian club needed an urgent way out. 🇵🇪
The idea they came up with sounded crazy: selling space on the shirt for just 200 soles, around 60 dollars each. Anyone could buy a spot, from a neighborhood barbershop to a small family business.
In just 3 months, 1,000 sponsors appeared. The shirt ended up covered in logos from top to bottom, a mosaic that funded the entire club. 🤯 Pure ingenuity or football’s most creative level of desperation? You decide. 👀