In the middle of the World Cup celebrations, when everyone was distracted celebrating goals and hugging strangers, a cotton candy vendor decided that the traditional way of handing over his product was far too boring.

His solution was as simple as it was risky: instead of extending the stick toward the customer, he invited people to stick their heads directly inside the spinning machine to get their own cotton candy. No gloves, no safety distance, no kind of instruction manual involved.

The video images did not take long to spread, and the reaction was exactly what you would expect: between laughter and faces of “is this real?”, users wondered whether the man had patented the most dangerous cotton candy of the World Cup. No injuries were reported, but no one can explain how he came up with such an idea either.

