299,990 Chilean pesos, about $327 for a single sticker. 🤯 That’s what someone is asking on MercadoLibre Chile for the golden Cristiano Ronaldo Extra Sticker from the Panini World Cup 2026 album — the same album whose packs cost just 1,100 Chilean pesos (a little over one dollar) at any newsstand.
It’s not just any sticker: golden Extra Stickers are the rarest in the album, appearing with a probability of 1 in every 100 packs, and Cristiano Ronaldo is, along with Messi, the most sought-after of all. The factor driving up the price is also the most emotional: for many fans, this will be the last World Cup for both legends. 🥹⚽
The Panini 2026 album is the biggest in history with 980 stickers, and the phenomenon has already swept through Chile with preorders sold out and massive trading meetups. There are 80 Extra Stickers in four rarity levels: base, bronze, silver, and gold. Would you buy a sticker at that price? 👀
