An Argentine business joined the uproar sparked by the mass cancellation campaign against Rosalía and launched a promotion that quickly began circulating on social media. The offer targeted those who could prove they had returned their ticket for the Spanish singer’s concert.
The brand Holsom Foods, dedicated to protein products, foods, and protein beverages, offered to send a discount code to those who sent a screenshot of their ticket refund. The campaign was presented with a provocative tone against the singer, who sparked outrage among the Argentine public after sharing a video of Mia Khalifa celebrating the Argentine national team’s defeat against Spain.
The case shows how brands take advantage of viral moments to gain visibility. For some, it was a creative move; for others, an opportunistic way to join the outrage. In any case, the discount got the brand into the conversation 😅