Barbie Ferreira was the face of body positivity, and her much-criticized transformation after “using Ozempic” reopened a debate that had never been settled: the impact of physical change on women

Por Valentina Ulloa
3 September, 2026

Barbie Ferreira was not just an actress from Euphoria. For many, she was proof that Hollywood could have different bodies without asking them to apologize for existing.

That is why what happened next felt so significant. In October 2025, she appeared at the Victoria’s Secret Fashion Show with a noticeably slimmer figure, and the most repeated comment was a single word: Ozempic.

Months later, in March 2026, she walked the Jean Paul Gaultier runway in Paris with an even more pronounced transformation, this time also in her face, and social media talked about nothing else. Days later, at the Oscars, the same scrutiny resurfaced.

Ferreira never confirmed or denied anything. But as early as 2020 and 2022, she had spoken about the pressure she felt because of her body, long before that body began to change in front of the cameras.

barbieferreira

Maybe that is why this debate is not really about her: it is about why we still need public women to fit into some mold, even when they were once the exception to the rule.

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