In Argentina, they launched an original dog adoption campaign inspired by the classic World Cup album for the 2026 edition.
Through the Centro de Adopciones Salta profile, the pets were presented as if they were World Cup stickers on the road to the 2026 World Cup, showing details such as name, age, and size.
The initiative quickly went viral for combining a passion for soccer with responsible adoption. The campaign also included a special benefit to encourage the adoption of older dogs, who normally have more difficulty finding a home.
The municipality announced that people who adopt an adult pet will receive free veterinary care for life, seeking to give a second chance to animals that have been waiting longer for a family.