In 2022, Calvin Klein filled its campaigns with curvy bodies, plus-size figures, and models like Precious Lee. People talked about body neutrality, real comfort, and a brand that was finally looking at things differently.
In 2026, 24-year-old Sadie Sink arrived with a slim, toned aesthetic that directly recalls the ’90s. There was also Dakota Johnson with her famous underwear campaign. For some, it’s simply a return to the brand’s roots; for others, proof that inclusion was merely a seasonal strategy.
Was it a trend that faded away, or was there never any real commitment behind it?
