Sofía Yosa always dreamed of becoming a model.
When a renowned clothing brand launched a massive contest to choose its new official face, she did not hesitate to apply.
Her charisma and authenticity won over the internet, making her one of the candidates with the most votes from the public. However, when the final decision came, prejudice prevailed: the company chose to leave her out. ❌
What the brand did not expect was the fury of social media. Thousands of users demanded explanations and denounced the discrimination.
The pressure was so overwhelming that the company had to backtrack, hiring her not only for that campaign but also turning her into a figurehead for inclusive fashion in Latin America. 👏✨
“When you come across people without prejudice, who choose you just as you are… it feels beautiful”, Sofía reflected after breaking with traditional stereotypes and demonstrating that beauty does not follow a single standard. ❤️
Do you think the fashion world is changing, or is there still a long way to go?