700 thousand people watching someone shower. It wasn’t a sporting event or a concert: it was Cristiano Ronaldo with his phone pointed at himself under the stream of water, in an Instagram Live on March 2, 2022. 🚿
CR7, then a Manchester United forward and with 408 million followers on the platform, turned on the camera and in a matter of minutes gathered a real-time audience any television channel would envy. The Uruguayan newspaper El País summed it up bluntly: “he has a privileged body and likes to show it off.” 💪😅
There was no prior announcement, no production, no script. Just Ronaldo, the water, and nearly three quarters of a million people connected at the same time. That’s what it means to be the king of social media. 👑