Sydney Sweeney took all her clothes off for her new campaign. 🔥
At 28, the actress from “Euphoria” posed nude for Novig, a sports betting and prediction app, covering herself only with footballs, basketballs, and even a hockey goal. In one of the most talked-about shots, she stands on a basketball rim, barely covered by two balls. The ad also shows her rotating through uniforms: goalie mask, shoulder pads, receiver helmet, and a brand jersey.
What few people expected is that this wasn’t just a provocative photo for money. Sweeney joined Novig as a strategic partner and shareholder, as the CEO himself, Jacob Fortinsky, confirmed. In the video, she herself clarifies that the company “doesn’t bet on wars, deaths, or politics”, only sports. It’s not the first time the actress has used her body as a commercial showcase: she previously did so with Syrn, her lingerie brand. This time, the nudity came with shares attached. 👀