Dua Lipa saw her face on Samsung TV boxes and clearly wasn’t about to do free advertising… or at least that’s what her lawsuit says. The singer accused the brand of using on the packaging a photo of her taken backstage at the Austin City Limits 2024 festival, without asking her permission or offering her any payment.
And we’re not talking about a small claim: she is asking for at least US$15 million and says the image made it seem like she endorsed those TVs. According to the lawsuit, the photo appeared on boxes of products sold in the United States and she would be the owner of the rights to that image.
This is the original photo:
The issue also didn’t stop at “they used my photo”. In the legal filing, she also alleges copyright infringement, misuse of her image, and even possible consumer confusion, because people could believe that Dua was promoting those TVs.
They even included comments from users in the lawsuit saying they would buy the product just because Dua appeared on it. In other words, her face was selling… but the bill never reached her.
And she is absolutely furious about it. Especially because, according to the claim, Samsung allegedly kept using the image even after her team asked them to stop. At that point, it stopped being just a pretty photo on a box.