Enzo Fernández drew attention on social media because of an image that appeared to show an unexpected tattoo. At first glance, many users thought the Argentine footballer had gotten a striking design, so the post began circulating among fans of the Argentina national team and Chelsea supporters.
The joke appeared when swiping through the image. The alleged tattoo was not real, but rather an AI-generated creation by the Instagram shop Nails By Mel. The design ended up showing the phrase “Come get your nails done”, a joke that played on the surprise of those who saw only the first photo.
Far from being controversial, it worked as a charming strategy to draw attention. The post took advantage of Enzo Fernández’s image, Argentine humor, and the carousel format to turn a nail ad into a viral moment.