Erling Haaland, 25, is not only scoring goals at the 2026 World Cup: he is also a shareholder in KKNEKKI 💇♂️, the brand that makes the elastic ponytail holders he uses to tie up his hair in every match.
Its special edition, a pack of 8 units for $40, sold out as soon as demand grew thanks to the tournament’s exposure. The trick lies in the technique: more than 60 interwoven threads that give it strength and elasticity, something that even the Spanish magazine Telva put to the test and validated.
The brand was born in South Korea in 1987 and today has nearly 6,000 points of sale around the world. In Chile, entrepreneur Bárbara Abuauad, 45, already distributes it under license. Who would have thought that a ponytail holder could become such a profitable business ⚽💰