He was 11 years old, had a tree branch for a sword, and had no idea he was about to enter internet history.
In 2006, Edgardo Martínez was crossing a river near Monterrey when his cousin’s friend moved the logs beneath his feet. He fell into the water, his cousin was filming him, and the phrase “Come on, dude!” remained forever etched in the memory of an entire country. It was one of the first Mexican viral videos and, for many, the first.
Twenty years later, Edgar is 32, studied communications at the University of Monterrey, and is getting married this Saturday, October 10, to architect Valeria Bermea in Cuatro Ciénegas, Coahuila. Their engagement became public on May 26, 2025, with photos of the proposal at a vineyard in the Sierra de Arteaga, surrounded by their loved ones.
For years, we knew him for the fall. Now that we see him make it to the altar, one thing is clear: sometimes the best ending is to let yourself fall again, but in love.