On TikTok, it all started as a joke: ‘+1000 aura’ if you walked with style, ‘-500’ if you tripped.
The term blends ‘farming,’ video game slang, with ‘aura,’ that magnetism that’s difficult to explain but easy to recognize. Generation Z turned it into a real competition: in public squares in Argentina, Bolivia, Brazil, Mexico, Paraguay, and Peru, young people now challenge one another face-to-face using nothing but gestures and attitude. There are even cash prizes for whoever ‘adds’ the most aura.
But in Mar del Plata, things took a turn. A group that organized its own tournament in Plaza Mitre ended up being pelted with rocks and bottles during the final. Psychiatrist Harry Campos Cervera, of the Argentine Psychoanalytic Association, sums it up this way: they are seeking validation and belonging in a language adults still do not understand 🎮
@filonews 💥 Battles over “aura farming”: Is it the new trend? 👉 The movement was born in the world of video games. “Farming” means accumulating points or resources, and “aura” represents someone’s charisma and presence. ▶ From there, the expression caught on among young audiences, who use it to describe something so outstanding that it increases your prestige in the eyes of others. 📣 The trend spread across Brazil in a whole new way: in-person tournaments that bring together hundreds of people in different cities throughout the country. Children and adults alike take part in the events. 📌 According to Uvitinho, a content creator and the creator of one of the competitions, more than 200 participants showed up in front of an enthusiastic audience. 🌟 Participants take the stage one at a time and have only a few seconds to win over the crowd with poses, dances, or gestures. The way competitors are scored depends on the organizers: some have judges, while in others, whoever gets the most cheers and applause advances. 😱 Some competitions use a numerical score ranging from 1 to 10. The “six” is the highest score (because of six seven, a trend on social media). 🏆 Prizes vary depending on the organizers; participants can win amounts ranging from 20, 250 to 1000 reais (around $6.000 to $250.000). They also receive a prize, such as the “Aura Suprema” trophy. 📍 Competitions take place in various locations across Brazil, including Juazeiro do Norte, Cametá, Belém, Barcarena, Teresina, São Paulo, and Largo de São Mateus, in the capital of São Paulo. ➡ Announcements are usually posted on social media. In a search conducted by this outlet, one of the earliest competition videos was posted in June of this year. 🌐 What do you think of the “aura farming” battles? Leave your comment 👇 📼 TikTok: bellacuggclublive/ aluiziomoraes4/ radioitatiaia/ opovoonline/ laniosnapraca/ daniel.gladiador #FiloNews #FarmarAura #TikTok #GenAlpha #Tendencias