While thousands of collectors desperately search for the stickers of Messi, Cristiano Ronaldo, or Mbappé, one of the most coveted stickers of the 2026 World Cup belongs to a player few expected: Tim Payne, a New Zealand full-back.

It all started as a joke fueled by content creators. But the internet did its thing. Today, getting his sticker has become a mission for fans of Panini’s official collection.

Some businesses offer free food, discounts, drinks, and even gifts to those who show the famous sticker. What started as a meme ended up turning Payne into a true legend among collectors.
