The Obelisk was packed to the brim. Horns, flags, the entire city shouting for the Argentine national team, and in the middle of it all, Franco Mayorga decided the celebration needed a little more show.
He took off his shirt right there, surrounded by people, and revealed such a well-toned physique that for a few seconds the football celebration blended with something like a fashion show. The cameras of those nearby were quick to capture the moment, and the images began circulating almost instantly.
That was all it took: a spontaneous gesture amid the orange and sky-blue chaos for his name to become part of the day’s conversations. Sometimes virality does not seek out the camera; the camera finds it.