She took a jersey from Argentina’s world champion national team and transformed it into a haute couture jacket. Fiona, a German designer known as @fioonaax, created an exclusive garment inspired by Antonela Roccuzzo, businesswoman, Adidas ambassador, and Lionel Messi’s wife — and posted it on social media with a direct message: “It would be an honor to gift this to you for the World Cup”.
It’s not the first time Fiona has turned a soccer jersey into something that leaves everyone stunned. She had previously made a dress from Portugal’s jersey dedicated to Cristiano Ronaldo’s partner, and that design also went around the world.
But this time she went further: since she couldn’t tag Antonela directly, she asked her followers to comment to give it visibility and help the garment reach someone close to her.
The result was a viral chain that crossed borders. Thousands of people commented, shared, and tagged contacts with a single hope: that the number 10 jacket reaches its recipient.