At the beginning of 2026, Euphoria star Sydney Sweeney was looking for a new Hollywood agent. That’s when Ari Emanuel, the all-powerful head of WME, entered the picture with a private meeting that ended up sparking a real scandal.
According to Page Six, Emanuel allegedly suggested that the star of “Euphoria” leave her partner, producer Scooter Braun, if she wanted the industry to take her seriously. The curious thing is that Braun himself had encouraged her to get together with him. Months later, Sweeney ended up signing with CAA, the rival agency, and Emanuel’s face probably wasn’t the best when he found out.
The agent’s representative was quick to deny it all: says the meeting never happened and that he never advised anything of the sort. Neither Sweeney nor Braun has said a word. Meanwhile, another parallel rumor is circulating about an engagement between the actress and Braun, so in Hollywood this week, love and contracts seem to be fighting over the same ground. 👀