Brad Pitt confessed in a recent interview that he started drinking again after seven years of staying sober. Conor McGregor took advantage of this confession the way he knows how.
Conor McGregor posted some photos that looked like a gesture of solidarity. He said he would have a few pints of The World’s Creamiest Stout “in support” of his fellow actor Brad Pitt.
It sounded like a joke between Hollywood colleagues, something spontaneous and without ulterior motives. But there is one detail that changes everything: ForgedStout is McGregor’s own beer brand.
The description continues with details that seem taken from a product spec sheet — 4.2% alcohol, “delicious and sociable”— and ends with the classic call to enjoy it responsibly.
What seemed like a tribute to Pitt was, at its core, a well-disguised campaign for his own business.