India’s prime minister promotes campaign to make cleanliness part of the country’s daily culture

Por Carlos Valencia
21 July, 2026

Narendra Modi once again promoted a message of public hygiene in India by insisting that cleanliness must become a daily habit. The idea is linked to Swachh Bharat Abhiyan, a national campaign that seeks to promote clean spaces, sanitation, and civic responsibility.

Facebook/Narendra Modi

According to the prime minister’s official website, the initiative has been presented as a national movement involving officials, communities, organizations, and citizens. Modi has called for cleanliness not to be seen only as a government task, but as part of daily life.

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The message aims to change habits in homes, streets, schools, and public places. The campaign seeks to ensure that littering, neglecting shared spaces, or waiting for someone else to clean no longer be seen as normal in India’s urban culture 🇮🇳

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