Jacob Abrams Cohen, known on social media as notreallywellness and also as 5K Guy, sparked criticism during the 2026 World Cup. The fitness influencer posted a video in which he appears completing 5 km from his seat in a stadium.
The challenge took place during the match between Morocco and Haiti at Atlanta Stadium, during the group stage. The idea was part of his daily challenge to run a random 5K until reaching 1 million followers. In the recording, he can be seen spinning on his seat until the app registered the distance.
Although some users took it humorously, many criticized him for making those who had paid for their tickets uncomfortable. The scene sparked debate about the limits of viral content at sporting events and how disruptive a joke can be when it happens right in the stands.