“Is it a campaign to stop eating?” That was the phrase that began circulating as soon as the first images became known.
In 2025, 28-year-old Zendaya unveiled her first collaboration with Swiss brand On: the Cloudzone Moon, a pair of sneakers designed alongside her longtime stylist, Law Roach. The launch also includes a fall/winter clothing line featuring a bomber jacket, a fitted bodysuit, and a tracksuit, all under the concept “Be Every You”.
The actress explained the idea behind the project: “Movement has always been part of how I connect with myself, and it looks different for every person”.
But on social media, some users interpreted her slim figure in the photos as a dangerous message about the ideal body, and the campaign that sought to celebrate individuality ended up leaving thousands of comments divided between praise for the design and criticism of the aesthetic it projects. What do you think?