A recent McDonald’s commercial in Japan has left everyone open-mouthed, but not exactly because of hunger.
In the ad, the protagonist shows all the excitement of having her burger in front of her, although the detail that set social media ablaze was that she never actually bites it. This curious advertising decision in such a detail-oriented country sparked an immediate debate about how real these scenes are.
“Why doesn’t she bite it?”, thousands of users wondered after seeing the footage. Many viewers felt that the lack of that “real bite” broke the magic of the moment.
Experts are analyzing whether this was a mistake or a strategy to get everyone talking about the brand. In the end, what began as a simple commercial ended up becoming the topic of the day.
You can see the campaign here:
— マクドナルド (@McDonaldsJapan) May 6, 2026