Hailey Bieber, 29, has just become the new face of SKIMS — and her debut came in a big way. 😍
On June 22, 2025, the model and Rhode founder was unveiled as the face of the Everyday Cotton collection, posing in the Triangle Bralette and the Hipster in the limited-edition Peony color, against a neutral gray background and through the lens of photographer Mert Alas. The same collection that Kim Kardashian entrusted to Kylie Jenner in February now has Hailey as its most recent face. The SKIMS co-founder did not hesitate to highlight her as the ideal ambassador for her “natural and elevated” style.Hailey Bieber, 29, has just become the new face of SKIMS — and her debut came in a big way. 😍
Best of all: the pieces start at 20 dollars. Justin Bieber’s wife and mom to little Jack Blues Bieber, 22 months old, arrives at SKIMS with the same laid-back energy that made her famous — and clearly, it suits her perfectly. 🔥