Lamine Yamal is 19 years old and already knows how to steal the spotlight. In the middle of the World Cup final, with nearly 1.000 million people watching the screen, he lifted his shirt not once, but several times. 👀
There, peeking out from his shorts, was the logo of 6PM, a German underwear brand that until then few people knew outside Europe.
According to BILD, the move worked out perfectly for the brand: as soon as the match ended, its boxers sold out completely. All the stock, gone in hours. 🤯 Sometimes the most effective marketing is not designed by an agency; it is done by a teenager lifting his shirt at just the right moment.