Tom Holland was relaxing in a bar when he saw Messi walk in and abruptly hung up the phone: “I have to go, I have to go”. That’s how the spot begins, bringing together the most famous soccer player on the planet with Marvel’s Spider-Man to promote *Spider-Man: Brand New Day*, the new film in the franchise set for late July. 🕷️
The scene is as simple as it is effective: Leo shows up looking for the real Spider-Man, Holland panics, puts on the red-and-blue suit, and asks Messi if he’s afraid of heights. The Argentine doesn’t understand the question. A second later he’s already screaming in terror as Spider-Man drags him through the skies of New York hanging from his webs. 😂🇦🇷
The campaign doesn’t reveal anything about the film’s plot, but it achieves something even more valuable: connecting two massive audiences—the fans of soccer and those of the Marvel universe—right in the middle of the 2026 World Cup, where Messi already has 6 goals in three matches and is leading Argentina as one of the favorite teams. The combination of humor, pop culture, and the biggest name in world sports was enough for the video to spread across social media within hours. 🌐⚽