The female mustache gained momentum again as a trend in Spain and sparked a debate about the beauty standards imposed on women.
For years, female facial hair was associated with ideas such as poor hygiene, neglect, or “masculine” traits, but today many women seek to redefine it as a personal choice.
One of the most visible voices is influencer Joanna Kelly, who advocates showing herself without filters and talks about “unlearning” prejudices about body hair.
The conversation has also spread to campaigns by brands like Nike, where female body hair has appeared as a symbol of authenticity and freedom.