Fourteen years old, a 3D printer, and an idea no one else in his family needed to have: Davi Lucca, Neymar’s eldest son, has just become an entrepreneur in his own right. His brand, AmigoDino, sells articulated dinosaurs made with 3D printing, and since opening its Instagram in February — with official sales starting in April — it hasn’t stopped growing.
The decisive boost came with the World Cup: Davi launched a special edition in yellow and green, the colors of the Brazilian National Team that his father represents wearing the number 10 jersey. The keychain became a trend among celebrities almost effortlessly. Bruna Biancardi appeared with one hanging from her bag just before flying to the United States to follow the Cup. Amanda Kimberlly, mother of Helena — Neymar’s third daughter — and surfer Gabriel Medina also shared stories promoting the brand.
The curious thing is that none of them were hired: they simply use it. At 14, Davi Lucca already knows something many adults take decades to learn.
