Rima Edbouche has a huge community on Instagram; she is a businesswoman, model, and the wife of one of the most famous footballers on the planet. But there is one thing you will never find in her posts: her face.

Since she started creating content on TikTok, Rima decided to cover her face, pose with her back turned, or crop the frame just before showing herself. The same rule applies to the daughter she had with Ousmane Dembélé in September 2022, in Barcelona: she does not appear in public photos either. Not even his teammates knew about the relationship until the wedding day, in 2021, a ceremony so discreet that it surprised everyone around the player.

Today Dembélé arrives at the 2026 World Cup as a Ballon d’Or winner and one of France’s biggest stars, while his wife continues choosing anonymity amid total exposure. A detail that many attribute to her Moroccan roots and her personal way of understanding privacy, even while being one of the most searched-for women in world football.

