An ad featuring Adam Levine for Proactiv accidentally ended up becoming the perfect setting for the most awkward photos.
It is all due to a visual effect: the position of his finger, located at waist level, makes it seem as though Adam is showing something completely different when people stand next to the billboard.
The coincidence was enough for people to start posing next to the ad and take advantage of the curious effect for their photos.
Nothing strange is really happening: it is simply the angle and placement of the finger in the image.
But once someone noticed it, it was practically impossible to stop seeing it. 😂