Kylie Jenner found a rather particular way to promote the new collection from her fashion brand Khy: she took off practically all her clothes and posed wearing only the shoes and very long black hair extensions to cover her body.
The 29-year-old businesswoman starred in the campaign to introduce Khy’s first footwear collection, created in collaboration with the Italian brand Gia Borghini. In the photographs, she appears completely nude, while her hair, which reaches below her buttocks, strategically serves as coverage.
The designs include striking silver strappy heels and platform sandals, pieces Jenner had already started wearing before officially unveiling the collection.
The new line will launch on August 21 and marks Khy’s first foray into the footwear world.
Jenner said she has worn Gia Borghini designs for years and that she personally worked on the collection to achieve exactly the style she wanted.
But before the shoes officially hit the market, it was the campaign itself that ended up stealing all the attention.
Kylie Jenner literally took off her clothes to get everyone to look at her shoes.