Rihanna, 38, brought the Instagram feed to a halt once again. The singer and entrepreneur starred in the new campaign for Savage X Fenty, her lingerie brand, and did so with a shoot that did not go unnoticed: sophisticated lace, intense tones, and a sign in the background that read “curves ahead” (curves ahead).
It is not the first time Rihanna has taken the lead in her own campaigns. Since founding the brand, she has insisted on leading the photos for each launch herself, as a way of showing on her own body what she wants to sell: confidence, without filters or excessive retouching.
Her followers responded quickly. “your curves are beautiful”, several wrote in the comments, repeating almost the same message as the sign that appeared next to her. The singer once again showed why she is the face of her own lingerie brand 😳
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