Shakira posed in the photo alongside Infantino, Kaká, and Evans, but she used this trick so that only her name appears in the photo.
During an official FIFA photo session, Colombian singer Shakira broke protocol with a playful gesture that has gone extremely viral. While federation president Gianni Infantino, executives, and former footballer Kaká posed facing forward showing the standard design of the event’s official jersey, Shakira decided to deliberately turn her jersey around to proudly display her own name printed next to the emblematic number 26.
The high point of the video captured by the cameras came when the other companions noticed her action and tried to imitate it or adjust their respective shirts right in the middle of the walk. With impressive speed and a complicit smile, the artist took advantage of a second of distraction from her colleagues to return her jersey to its initial position, masterfully ensuring that only her name stood out uniquely in the exact center of the frame.
This ingenious publicity maneuver has unleashed thousands of comments and laughs among internet users around the world, who have dubbed the incident a true “marketing masterpiece”. The she-wolf’s spontaneous attitude not only completely overshadowed the top brass of international football at their own presentation, but also reaffirmed to global audiences that she remains the undisputed queen of the World Cup spectacle.
Watch the video here: