A singer decides that paying for visual effects for his music video is an unnecessary expense. His alternative solution: set his own pants on fire, right in front of the camera, with a calmness that seems choreographed. 🔥
For the first few seconds, everything seems under control. The flames climb up his legs and he doesn’t even flinch, as if the fire were part of the script. But the plan starts to fail quickly: the fire intensifies, his composure breaks, and he ends up tearing off his pants to put it out with his own hands.
A singer intentionally set his pants on fire after refusing to pay for the visual effects in his music video pic.twitter.com/yrGItTxfvE
— Clip Master (@Clip_Master__) July 6, 2026
The clip went viral within hours and divided those who saw it: some call it a stroke of advertising genius, others total recklessness. One user summed up the debate bluntly: he could have used artificial intelligence and saved himself the burns. 👀