7 million euros a year. That’s what DAZN paid to broadcast the Spanish women’s league, until it decided it was no longer worth it. 📉
Then came the auction, and what they found was silence: no one offered more than 5 million. Then it dropped to 2. And now, just two weeks before the season begins, no television network has raised its hand. Not one.
Women’s football tried to copy the men’s business model, but economic reality came back to bite: without a solid audience, without strong advertising, the numbers don’t add up. And the ones paying the price are the players, who could start the championship without a single camera broadcasting their matches. 😔