Sydney Sweeney appeared completely naked in an ad, and it was neither a whim nor a coincidence.
The actress, star of Euphoria, decided to join Novig, a sports prediction platform in which she also holds an ownership stake. According to its founder, Jacob Fortinsky, who spoke to Front Office Sports, Sweeney chose this brand because other betting platforms allowed users to create markets on nearly anything in her life, including the color of her underwear. “I feel uncomfortable with that”, the 28-year-old actress reportedly said. “There is something clean about sports”, she added.
In the commercial, Sweeney uses balls and sports equipment to cover herself while repeating the phrase that sums up her idea: no betting on politics, wars, or her private life, just sports. A curious twist for a campaign that, without that context, seemed like pure scandal.