Sydney Sweeney launches her new lingerie collection “Birthday Boobs” on September 1 before turning 29 — Lingerie or Playboy?

Por Sebastián Jerez
2 September, 2026

Sydney Sweeney decided to celebrate her 29th birthday in her own way. 🎂

Complex

The Euphoria actress stars in the new ad for Syrn, her lingerie brand, in a video that mixes something as innocent as baking cakes with scenes in which underwear is the only protagonist. The collection is called “Birthday Boobs” and arrives just before she turns 29, on September 12.

Complex

The launch is set for September 1 and has already sparked a wave of comments on social media, with some even asking her whether she planned to open an OnlyFans account. Sweeney founded Syrn in mid-2024 and officially launched it in January of this year, but this campaign is by far the one that has caused the most buzz so far.

Complex

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