Erling Haaland once again demonstrated his impact off the pitch after appearing with a very peculiar souvenir. It is a stuffed raccoon holding a bottle of whisky, sold by Wild Bill’s Western Store, a Texas shop.
The item drew attention because of its $750 price tag and the unexpected nature of the image. After appearing in photographs of the Norwegian striker, the product began receiving enormous attention online and ended up being listed as sold out in the store’s catalog.
The piece is part of an American western-style decoration, but Haaland’s presence turned it into a global phenomenon. The footballer himself fueled the conversation with humor on social media, turning the souvenir from a local curiosity into a viral memento of the 2026 World Cup.