Khaby Lame, the Italian-Senegalese influencer who became famous for his silent videos debunking absurd tutorials, has just taken a step that could change the future of digital creators.
According to reports, he authorized the creation of a clone with artificial intelligence capable of imitating his image, his voice, and his way of acting to generate content 24 hours a day.
The agreement is part of a multimillion-dollar deal linked to his company, Step Distinctive Limited, and opens up a strong debate about how far the use of digital identity on social media can go.
