A comment on the video said it was cruel. That he would like it if they did the same thing to him.
The young man in the cowboy cap did not argue. He took the same iron he had used minutes earlier on the back of the sorrel horse and opened his shirt. There, on his chest, he let himself be branded with his ranch’s logo as smoke rose and a dog watched the scene without flinching.
In the video, he appears calm, almost amused, showing off the fresh brand as if displaying a new tattoo. No scream, no exaggerated grimace. Just reddened skin and proof that he wanted to convince the internet with his own body rather than with words.