Gonzalo is 20 and has just one activity on his résumé: farming aura. 🕶️
At Plaza Mitre, Mar del Plata, hundreds of kids gathered to compete in pose, attitude, and meme duels in front of their phone cameras.
Most went for fun. Gonzalo came with a clear mission, and didn’t hesitate to say it: “I came to farm aura, to do what I’m best at”.
He neither studies nor works, nor does he seem in any hurry to do so — his energy is focused entirely elsewhere.
For him, it’s neither a joke nor a holiday pastime; it’s an identity: “It’s a lifestyle that almost no one understands”.
With that phrase and his nickname, “Gonzalo, a bona fide slacker”, became the most talked-about face of a phenomenon already being replicated in other plazas across Latin America. His technique is to do nothing — and in that, he says, he’s unbeatable. 🏆