“They are not trophies, they are lives.” With that phrase, Ricky Gervais once again put his finger on a sore spot that many prefer to ignore: that of the lions, elephants, and giraffes that every year end up being shot so that someone can hang their head on a wall.

The British actor was direct, without beating around the bush. For him, there is no feat in aiming a rifle at an animal that has no way to defend itself. What some call a trophy, he calls what it really is: the end of a life that belonged to no one but nature itself.

His message struck a chord that remains raw around the world. An elephant was not born for a celebratory photo, a giraffe should not die because of a stranger’s ego. And you, do you think this business of death disguised as adventure will ever cease to exist?

