“Using a death to sell chocolate is the lowest thing I’ve seen”: the controversy over Mujer de Buena Pasta’s video after Oliver Tree’s death

Por Antonia Osses
16 June, 2026

Oliver Tree died on June 14, 2026 in a helicopter crash in Rio de Janeiro. And while his fans were processing the news, a Mexican cooking TikToker already had the video ready. 😳

Mujer de Buena Pasta opened her clip with this: “I just found out that Oliver Tree is no longer here, it’s impossible, so obviously I’m going to make the best chocolate I’ve made in my life inspired by him”. Creator Eddy Nieblas reacted immediately, and the accusation went viral: using a tragedy as a hook to get views. But not everyone thinks the same; there are those who defend that it was a sincere tribute in her own way. 🤔

Is there a line between tribute and opportunism, or does that line no longer exist on social media? 👇

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