She was inside her car, on a road traveled every day by thousands of people in Paseo Interlomas, Huixquilucan.
All of a sudden, an advertising structure that had been standing over that street for who knows how long came crashing down and landed directly on her vehicle. She had no time to do anything. Emergency crews arrived quickly, but there was nothing they could do: the woman died trapped inside the car, while traffic built up around her and onlookers began recording.
So far, no one has explained what caused the collapse. Lack of maintenance? Expired permits? An inspection that was never carried out? Authorities will have to investigate whether anyone is responsible for an advertisement, designed to sell something, ending up costing a life. Meanwhile, every similar structure you see along your daily route reminds you that the safety of these things should not depend on luck.