A digital project focused on rescuing small neighborhood businesses is transforming the reality of several independent cooks on social media.
Instagram/@zigzagueando_ando
The user, identified on social media as @zigzagueando_ando, is dedicated to locating traditional food stalls that appear completely empty during business hours.
Instagram/@zigzagueando_ando
The initiative consists of documenting the quality of the dishes and the service provided to give them massive exposure, encouraging hundreds of diners to come eat at the place. After 1 month of constant filming, the businesses recorded a notable increase in their daily sales thanks to the support of the online community.
VISITANDO LOCALES SIN CLIENTES | Hoy visité Rincón Dulciera ubicados en José Manuel Infante 263, Providencia. En esta oportunidad busqué un lugar para desayunar, me pedí una paila de huevo para mí solo acompañado de un café americano, una opción muy económica y efectiva para activar la mañana. Una vez calmado mi apetito tocaba calmar el antojo. Así que probé cositas dulces, me compré un jugo natural, unas galletas rellenas con manjar que estaban increíbles y un kuchen de manzana muy contundente. Es un lugar muy bien decorado y la verdad económico. Recomendado a quienes estén cerca y estén buscando una opción rica y económica cerca de providencia. #zigzagueando#santiago#chile
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