In 2011, McDonald’s Germany launched a campaign against Burger King that ended up backfiring.
The ad was accused of being too aggressive and “degrading”, so Burger King complained and McDonald’s agreed not to take it to television.
@marketingcreativeee 🍟📣In 2011, McDonald's Germany released this ad, reaching more than 400,000 views on Vimeo. After Burger King described it as “degrading” to its brand, they deleted the video from Vimeo and McDonald's agreed not to air it on television, but that did not stop the ad from going viral on YouTube. 🤔What do you think of the ad?🪬 – – – – – – – – – ———————————————————— 🔊HT Moment: #business #clients #sell #marketingforbusinesses #marketingcreative #effectiveentrepreneurship #marketing #marketingstrategies #entrepreneurship # #entrepreneurtips #salesclosing #closesales #tipsforentrepreneurs #marketingtips #salestips #digitalmarketingtip #digitalmarketing #sales #client #price #pricingstrategy #pricingstrategies ♬ original sound – Marketingcreativee
However, the attempt to stop the ad only made more people want to see it: the video began circulating on the internet, went viral on YouTube, and ended up becoming one of the most remembered examples of the “Streisand effect” in the war between the two fast-food chains.